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Taking the plunge…
November 7, 2012|Uncategorized

Taking the plunge…

plunge

So you may be aware that I have recently taken the plunge, and decided to quit my full time job. My current situation is that I am on gardening leave for the remainder of my notice period.
I have had lots of messages of support, and I’d like to thank those of you that have messaged me. I have also had a lot of questions, and I hope to answer most of these in this blog post.

So I guess the big question is Why?

I have always wanted to start up my own business, I have many personal reasons for this, but I just feel that this is something I was put on this planet to do, it’s just the type of person I am. As a kid growing up I had loads of mini ‘businesses’, I guess that’s how it started off. Those with the same mentality will understand. They say it’s the things you don’t do in life that you will regret, and I think if I didn’t give this a good go, this would certainly be one of them.

What will you be doing?

I’ll mainly be creating affiliate sites focused around the health and beauty niche. I already have a few domains and websites in this sector. I aim to create a few smaller sites, and one big site, which is more of a long term project. One thing i’ll be making sure I do, is to create quality websites. I’ll also be buying and selling domains on the side too. I guess the beauty of this, and the online world generally, is that I can do whatever I want to do :)
Are you becoming a full time affiliate?

No, I plan to get a part-time job too, once I have finished my gardening leave. There are two reasons for this. Firstly because I am not ready to rely on all my income coming from affiliate marketing, secondly I think it would drive myself nuts working on my own at home all the time. I need the social interaction.

Why now?

I think now is just the right time for me for where I am in my life. I have recently turned 23, I am living at home with my parents, and have been for the past 7 months to get some money behind me for when I was ready to take the plunge. I want to do it now, while I can, before I have a house, a mortgage, and kids to feed. I want to do it now, while it is easier.

Isn’t now a bad time, with the recent EMD algo update and the .UK domain proposal?

My answer to that is, there is still going to be a need for websites, and domain names. The .UK proposal may see new opportunities arise too. If I didn’t do it now, I am not sure when I would.

You had a great job you are crazy/stupid/brave

No, I am not stupid or crazy (at least I don’t think so). Others may think I am brave, but I think the brave ones are the ones that do take the plunge that do have a mortgage over their head, and kids to feed etc, kudos to you guys. My job was great, and I am grateful for all the opportunities that were presented to me while I was there.

Why didn’t you carry on with your full time job, and do affiliate marketing in your spare time?

So i did do this for a while. But when I moved back home to my parent’s house, it made things harder, and it’s not easy juggling both at the best of times. I had at least a 3 hour commute each day to contend with. I’d often find myself doing my full time job work during some evenings too just to stay on top of things. My full time job came first, as it should do.
And weekends?

Admittedly I could have done more over weekends, but as any single 23 year old would do, I found myself downing Jager bombs and dancing to some shit RnB in a grotty nightclub every Friday night, which left me hanging like an orangutan on a Saturday- rendering it a write off. This obviously limited the amount of work I would do, but everyone needs their down time.
I also believe that if you do affiliate marketing in your spare time as a ‘hobby’, that’s all it will ever be, just a hobby.

Is it because you want to make lots of money?

No this isn’t because I want make lots of money, although it would be nice! I am doing this because it is something I have always wanted to pursue, you only live once, and you have to do things you want to do in life. As long as I have enough money to live comfortably, then I will be happy. Although interestingly 726 of the richest 1,000 entries on the Sunday Times Rich List 2012 are self-made millionaires. So it would seem that I have increased my chances of becoming a millionaire? 😉

What am I looking forward to most?

I’m excited about what lies ahead, I guess the thing I am looking forward to the most, is growing my own business.

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Starting Again
October 19, 2012|Uncategorized

Starting Again


I am sure everyone in the SEO or affiliate world knows that there have been some significant changes recently. For those of you that don’t know (I assume you’re not involved in the SEO or affiliate industry), Google made a change to their ranking algorithm (see Google update explained for more info around this) on the 28th September which has affected all my websites that were generating income- they don’t rank anywhere near where they used to anymore > less website visits > less sales > less commission.

Essentially I now have to start all again. Many predicted that this change would happen, and I thought that it could do too- but not for at least a few years if it did. I forget how fast things can move in this industry.
I suppose it serves me right for making shit sites just to get them ranking to make a few quid, but it was good while it lasted. I knew I couldn’t go on making those types of sites forever and had already put some plans in the pipeline to make a few quality sites before I even knew about this update.
If you want your site to survive on Google now, and in the future, you have to build a site that truly adds value to the user. A site that people can’t do without- like Amazon for example.

I guess the saying eggs in one basket doesn’t ring more true- I always knew relying on Google for traffic is a very risky strategy, and I’ll be diversifying a lot more moving forward. Things just got that little bit harder, but I just got that little bit more determined.

Google Update explained

Prior to the update you could get a website ranking for its main keyword if you had what was called an exact match domain (EMD)- this is a domain that matches the keyword search query exactly. For example if you had CheapLaptops.co.uk you could rank for Cheap Laptops more easily as these EMDs carried a ranking bonus with Google. The update meant that the ranking bonus was removed, and many EMD websites now don’t rank anywhere near where they used to.

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The Power of Social Media: Chris James & Deadmau5
June 4, 2012|Uncategorized

The Power of Social Media: Chris James & Deadmau5

deadmau5Social media is a powerful tool, and in the past facebook & twitter statuses (tweets) have rendered super injunctions useless, been used to provide evidence in court to prosecute for crimes, and provide alibi’s.

The power of social media has also changed the life for one Deadmau5 fan, Chris James, Chris is the vocalist for the newly released song by Deadmau5 The Veldt and this is all thanks to just one tweet.


How it happened

March 2012, Deadmau5 was live streaming the creation of his latest track The Veldt, based on the short story by Ray Bradbury. As the track started to come together, he mentioned that he needed to start working on an idea for the vocal track pretty soon.

Chris James who was watching this stream, decided to have a go at putting some lyrics together based on the Veldt story, and recorded his vocals over the top of what Deadmau5 had so far put together.

Chris then tweeted this recording to Deadmau5

Deadmau5 listened to the demo, below his is response

Continuing to stream live, Deadmau5 called Chris on the phone, made plans to officially release the track, got his manager on speakerphone and generally changed the fan’s life.

“Let’s make it a track dude. When my management hears this, they’re gonna shit themselves.”- Deadmau5.

The moment that Deadmau5 discovered Chris’s recording has been captured, and uploaded onto youtube (see below).

I’m quite a big fan of Deadmau5 myself, and when I discovered the story behind the making of this song, it made me love it that little bit more! I know I’m a little bit late posting this, since it all happened in March, nevertheless I still think it’s a great story to share. It’s just another example of the power of twitter, and how it can open doors of opportunities.

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About Me

I’m Mark, but you can call me Rofe. I'm an internet marketing guy based in London Dubai.

I believe the internet is full of money making opportunities, and I seek to take advantage of them where I can.

If there’s a way to make money online I’ve probably tried and failed at it, and then attempted it again with some degree of success.

I’ve tried my hand at affiliate marketing, lead gen, ecommerce, trading domain names, adsense, and I’ve even created a novelty gift.

Here I share my journey making money online, my outlook on life, and whatever other stuff I feel like. Thanks for dropping by.