It’s been a little under a month since I returned to the rat race. I’m doing the daily commute on the packed tube, I’ve got less freedom, less free time and only twenty something days of annual leave.
This was everything I wanted to escape from less than 2 years ago, but I’m actually enjoying it now, which is something a little while ago I thought I’d never say. Although it’s early days and perhaps I’m experiencing a ‘honeymoon’ period, I’m pretty confident I’ve made the right decision to return to work.
The Job Hunt
I decided early on in my job hunt that I wanted a role that was varied, which is a rarity in the digital environment as everything has become so specialised (unless you work at a small company).
My background is in affiliate marketing and SEO (although I have dabbled with other stuff). But I don’t really see myself as an affiliate specialist, and I don’t see myself as an SEO. I see myself as a well rounded digital marketer, and I wanted a job that would reflect that.
The idea of being specialised in one discipline really didn’t appeal to me, I knew if I did that I’d soon get bored pretty quick – variety is the spice of life. I was being very selective as to what I applied for.
As you’ve probably gathered, someone did offer me a job and whipping out a Wank Sock in the interview didn’t seem to deter them (yes I actually did that). Earlier this month I upped sticks from my quiet country town and I began living and working in London. I’ve got a job working as part of the acquisition team for the ‘Rest Of World’ markets at Photobox who are an ecommerce website specialising in photo printing and photo gifts.
Essentially I’m looking after a few emerging countries that Photobox have expanded into. As these markets are new it has given rise to a unique situation where it’s almost like I am working for a small company or start up within a big company. This has meant my role encompasses a broad range of online marketing including email, display, affiliate, and SEO – so there’s a good bit of variation there.
A few things that I felt were important about the role I went for were:
That I learn. Learning is THE most important thing for me and I see it as something that is critical for long term development. The best way to learn is to surround yourself with others that know more than you, and because everything is done in house here there’s an expert in every discipline that I can learn from. I’m currently enjoying getting stuck in to Facebook ads which is something I have never done before.
The people. The people are great and I feel like I’ve gelled well already. Working as part of a team is something that I missed immensely when I was working from home. I’m enjoying simple things such as being part of the football team in our office and after work drinks on a Friday.
The company. I think if you’re going to immerse yourself within a job that it helps if you like what the company does. I’d feel a bit shitty marketing something shoddy like payday loans or a gambling product. Photobox products are quite emotional and it makes me feel good about myself that I am marketing products that will (hopefully) bring a smile to a customer’s face when they receive their order.
I think at this moment in time I am the happiest I have been for a while, the past few months prior to getting a job I felt as though I was stuck in a bit of a rut. I now feel like I’ve got a purpose once again, I’m enjoying the social side that comes with the office environment and being in London.
My Business Ventures
I won’t ever stop working on my own business ventures, I’ve come to accept that working for someone else will probably never bring me the kind of money that I want to be earning. When you make a website that is bringing in revenue, not only are you creating an income stream but you’re creating an asset that can be sold too which is something that you don’t get when you’re just working in a job.
Right now I happy, but I am confident I’ll return to working solely for myself again one day. I think I did everything a bit too prematurely but I’ve experienced success (and failures) and I know I am able to carry on and repeat those successes again.
I get a few people asking me how Wank Sock is doing, last weekend I paid a visit to the ETO Show where I spent the day walking around
butt plugs, dildos and vibrators to see if I could source any retailers that I could sell it to as a wholesaler. Sales are ticking over without any marketing effect, but it is a highly seasonal product, it’s fair to say that this is the most I have looked forward to the period Christmas period for a long time.