I am sure everyone in the SEO or affiliate world knows that there have been some significant changes recently. For those of you that don’t know (I assume you’re not involved in the SEO or affiliate industry), Google made a change to their ranking algorithm (see Google update explained for more info around this) on the 28th September which has affected all my websites that were generating income- they don’t rank anywhere near where they used to anymore > less website visits > less sales > less commission.
Essentially I now have to start all again. Many predicted that this change would happen, and I thought that it could do too- but not for at least a few years if it did. I forget how fast things can move in this industry.
I suppose it serves me right for making shit sites just to get them ranking to make a few quid, but it was good while it lasted. I knew I couldn’t go on making those types of sites forever and had already put some plans in the pipeline to make a few quality sites before I even knew about this update.
If you want your site to survive on Google now, and in the future, you have to build a site that truly adds value to the user. A site that people can’t do without- like Amazon for example.
I guess the saying eggs in one basket doesn’t ring more true- I always knew relying on Google for traffic is a very risky strategy, and I’ll be diversifying a lot more moving forward. Things just got that little bit harder, but I just got that little bit more determined.
Google Update explained
Prior to the update you could get a website ranking for its main keyword if you had what was called an exact match domain (EMD)- this is a domain that matches the keyword search query exactly. For example if you had CheapLaptops.co.uk you could rank for Cheap Laptops more easily as these EMDs carried a ranking bonus with Google. The update meant that the ranking bonus was removed, and many EMD websites now don’t rank anywhere near where they used to.